With Campus 365's admission lead web form, you can pass up to three UTM parameters in the web form URL to track additional information.


The three UTM Parameters are:

  • utm_source - Used to show which site the leads are coming from.
  • utm_medium - Used to show which marketing channels are bringing the leads to your site. Examples include, but aren't limited to, email, social, or cost-per-click.
  • utm_campagin - Used to identify which campaign the promotion is associated with. 


Here's what a sample admission lead web form looks like with UTM parameters:


Once the form is submitted by the admission lead, the values passed under UTM parameters will be automatically captured on to Campus 365.


You can find the values of these parameters under the Admission leads report or under the details section of the lead.