With Campus 365's admission lead web form, you can pass up to three UTM parameters in the web form URL to track additional information.
The three UTM parameters are:
- utm_source: Used to show which site the leads are coming from.
- utm_medium: Used to show which marketing channels are bringing leads to your site. Examples include, but aren't limited to, email, social media, or cost-per-click.
- utm_campagin: Used to identify which campaign the promotion is associated with.
Here's what a sample admission lead web form looks like with UTM parameters:
When the admissions lead submits the form, the values passed under UTM parameters are automatically captured in Campus 365. The values of these parameters can be found in the Admission Leads report or in the lead's Details section.