Sender ID is a set of characters that represent the identity of a sender. For example, when you receive a regular SMS from a friend, her/his name (as stored in your contacts) is displayed as a Sender. Similarly, when a business sends an SMS to its customers, a numeric or alphabetic set of characters represents the company or brand name.

Sender ID for Transactional SMS is 6 alphabetic characters in India. For example NOTIFY, MSGIND, ECAMPS.

Due to new TRAI rules and regulations, we would suggest you think of a Sender ID in the following format: CAMNOT, CAMMSG, etc. The first three letters CAM denotes Campus 365 and the last three letters can be any letter of your choice.